About IGNIT3
Become someone new
IGNIT3 is a fitness brand built on one belief: who you were does not decide who you become. Everything we make is built to help you start fresh, show up, and rise into someone new.
Est. 2022
Where it started
IGNIT3 started in 2022 under Lazarus Productions as an online fitness coaching company with one goal: share health and wellness with as many people as we could.
Then it grew. More clients, more coaches, a bigger team, and more ways to reach people. Today IGNIT3 is coaching, an app, apparel, and supplements. The goal has not changed: help people any way we can.
Why the Phoenix
Let the old you burn
The Phoenix is our mark because it stands for rebirth. It burns down, then rises from the ashes as something new.
That is the work. Letting the old version of yourself die so a new one can be born, with new habits, a new standard, and a new life. Every rep, every meal, and every early morning is part of it.
What we live by
Movement Is Culture
Honor. We train together, hold each other up, and bring people with us. How we treat the people beside us is part of the work.
Hard Is the Point
Courage. We choose the hard thing on purpose. Easy never built anything.
Prove It Daily
Commitment. Words are cheap. We show up and prove it every day, whether anyone is watching or not.
Do It Tired
Resilience. The days you have the least are the days that count. Show up anyway.
Founder story
Meet the founder
IGNIT3 was founded by Alex Gage. Read the full story behind the brand, and why he built it, on his site.
